Are you tired of haggling over the price of your service? Have you found it difficult to charge the prices that your services deserve?
Without a differentiated service, your service becomes a commodity because you become subject to the market and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value. When done properly, your value proposition becomes well known, the sale becomes easy, and your retention rates will increase.
To learn more, here are two suggestions that go into more depth on how differentiation can change your world.
Blue Ocean Strategy by W Chan Kim – This international best selling book is an interesting read on how brands and companies have effectively differentiated their offering to make their competition less relevant. In crowded categories like wine, air travel, entertainment, fitness, and music, learn how differentiation can create a huge difference.
By all means, the concept of differentiation or die is not new. In fact, Jack Trout wrote a book called “Differentiate or Die” back in 2000 and it became a #1 Best Seller.
Another example on how differentiation is impacting dental practices can be found in this article by Forbes magazine. Essentially, the article explains how becoming the “best” at one particular service enables you to increase price and attract new patients from a broader geographic area, not just five miles.
Learn how to become the best can set your practice on fire.